Vogue.com featured Dr. Babak Azizzadeh in its September 25, 2026, beauty feature, “I Went to Seoul to Find the Korean Skin-Care Products People Actually Buy.” Written by Kiana Murden, the article explores the popularity of Korean skincare and examines products that consumers are purchasing and using in Seoul. The feature highlights how K-beauty has expanded from a niche category into a global mainstream trend, with social media, Korean popular culture, and in-store launches contributing to its growth.
Among the products featured is the Rejuran Turnover Ampoule c-PDRN, which Vogue selected as its Best PDRN Serum. The article explains that PDRN has gained attention for its association with collagen stimulation and skin renewal, while the featured topical ampoule contains 0.5% c-PDRN along with niacinamide, licorice root extract, and aloe vera.
Dr. Azizzadeh is quoted in the article discussing the expected effects of the product. As a board-certified plastic surgeon, he notes that results from consistent use tend to develop gradually, with improvements such as increased moisture, smoother skin texture, and a healthier-looking glow rather than dramatic tightening or immediate wrinkle elimination.
The feature places Dr. Azizzadeh’s perspective within a broader look at Korean skincare products, ingredients, and routines gaining attention internationally. His contribution provides medical perspective on expectations surrounding PDRN skincare as the ingredient continues to appear in both professional treatments and topical products.
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