Business Insider featured Dr. Babak Azizzadeh in a report exploring the growing demand for cosmetic procedures among corporate executives seeking a more youthful, approachable appearance.
The article highlights a significant shift in workplace aesthetics, as C-suite leaders increasingly pursue subtle facial enhancements to maintain a competitive, energetic image. Rather than dramatic transformations, executives are opting for natural-looking procedures that help them appear refreshed without obvious signs of surgery.
Dr. Azizzadeh noted that facelifts and neck lifts are among the most requested procedures among his executive patients, with a sharp rise in demand over the past five years. He emphasized that many professionals today want to āage down, not change,ā preserving their identity while restoring a more youthful version of themselves.
The feature also underscores broader cultural and professional trends, including:
- A younger average age among CEOs and leadership teams
- Increased pressure to appear energetic and relevant
- A decline in stigma surrounding aesthetic procedures
Dr. Azizzadeh further explained that in industries like tech, where leadership skews younger, there is growing pressure to maintain a youthful, vital appearanceāwithout looking like work has been done.
The takeaway: aesthetic procedures are becoming a strategic investment for executives, with subtlety, authenticity, and longevity driving todayās approach to facial rejuvenation.
š Read the full article on Business Insider:
C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable