In a recent Today Show feature titled “Dr. Azizzadeh Discusses the New Facelift Boom Among Young Patients and Men,” world-renowned facial plastic surgeon Dr. Babak Azizzadeh from the CENTER for Advanced Facial Plastic Surgery sheds light on one of the fastest-growing trends in aesthetic medicine — the rise of facial surgery among younger generations and men.
Once considered a procedure primarily for women over 50, the facelift is now becoming increasingly popular among patients in their 30s, 40s, and men of all ages. According to Dr. Azizzadeh, the number of male facelift patients has tripled since he began his career. He notes with a smile that “often, the wives come in first—and then the husbands follow.” This growing openness among men to pursue facial rejuvenation marks a significant cultural evolution in how beauty and confidence are perceived.