With cosmetic procedures on the rise, 25 million minimally invasive treatments and 1.5 million surgeries performed in 2023, patients are increasingly seeking expert guidance to avoid risky outcomes. Basement Brazilian Butt Lifts, unsafe filler use, and botched surgeries abroad are becoming more common, highlighting the need for trusted referrals in the aesthetics industry.
That’s where aesthetic concierges come in. Professionals like Melinda Farina, founder of Beauty Brokers Inc., have made careers helping patients find reputable surgeons and dermatologists tailored to their needs, budgets, and goals. Farina has facilitated more than 64,000 consultations, acting as a matchmaker between patients and doctors. Beyond referrals, she supports patients with pre-op consultations, nutrition plans, and skincare regimens, creating a more holistic approach to cosmetic care.
The concierge model is also moving online. Persana, co-founded by Beverly Hills surgeon Dr. Babak Azizadeh, provides direct video consultations with peer-recommended doctors for around $300 per call. Designed as a “Resy for aesthetics,” Persana allows patients to bypass long wait times and connect directly with vetted specialists.
Experts caution that while concierge services add value, patients should still verify board certifications and review before-and-after case studies. Transparency and thorough research remain essential when considering any cosmetic procedure.
As social media increasingly shapes beauty decisions, studies suggest more than half of cosmetic patients follow surgeons on TikTok and Instagram, navigating hype versus expertise has become challenging. Concierges and platforms like Persana aim to fill that gap, offering patients a safer, more transparent way to pursue treatments.
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Read the full Marie Claire article here: Marie Claire – Aesthetics Concierge